With the rapid rise of AI tools such as OpenAI in 2022, tech giants have announced that artificial intelligence will be a key focus for their company's development.
Despite Apple's previous silence, there have been reports that Apple has shifted its focus from car manufacturing to AI, and with the recent release of the new M3 MacBook Air, Apple has for the first time referred to its hardware as the &#34;best AI consumer-grade laptop.&#34;
According to media reports last Saturday, various signs indicate that Apple will introduce revolutionary AI features in the upcoming iOS 18 and macOS 15 systems, with the most anticipated being the &#34;AppleGPT&#34; voice assistant based on large models, capable of engaging in continuous conversations and providing more accurate answers.
Furthermore, Apple may also incorporate generative AI features in applications such as photo and video editing.
Analysis suggests that Apple's truly disruptive approach may be to run AI models locally on devices, rather than on remote cloud servers. If this technology can be realized, it will give Apple two core advantages:
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Excellent response speed and user experience without the need to send requests to remote servers;
Outstanding privacy protection, with user data staying entirely on their own devices, not collected or exploited.
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Analysis believes that with the support of powerful chips like A17 and M3, Apple is poised to be the first to achieve &#34;on-device AI&#34; in consumer devices, surpassing competitors in privacy and user experience. While it is currently just a possibility, if this ambitious plan comes to fruition, it will give Apple a competitive edge in this AI revolution.

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Various signs indicate that Apple will introduce revolutionary AI features in the upcoming iOS 18 and macOS 15 systems. Analysis suggests that if Apple is the first to achieve "on-device AI" on consumer devices, it will far surpass competitors in privacy protection and user experience.

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