Xpeng launches new variant for G6 SUV with lower price tag

Xpeng has launched the G6 580 Plus with a starting price of RMB 199,900 ($27,630), or RMB 179,900 after discount. (Image credit: Xpeng) Xpeng (NYSE: XPEV) has rolled out a new, lower-priced variant of its G6 SUV (sport utility vehicle), while extending discounts on the model's whole range. The Chinese electric vehicle (EV) maker today announced the launch of the G6 580 Plus, with a starting price of RMB 199,900 ($27,630), down RMB 10,000, or 4.76 percent, from the RMB 209,900 of the previous lowest-priced G6 580 Pro. Xpeng continues to offer a RMB 20,000 limited-time discount on all versions of the G6, including the new variant, bringing the starting price down to RMB 179,900. The discount is available from April 11 to April 30. It's worth noting that these limited-time discounts appear to have turned into permanent price reductions, even though the price remains unchanged in the G6 spec sheet on Xpeng's website. Xpeng began offering a limited-time discount of RMB 10,000 for the G6 in December last year, and increased the discount to RMB 20,000 in February and March. On the new G6 variant, Xpeng debuted a new black exterior. It has the same core specifications as the G6 580 Pro and is powered by a lithium iron phosphate battery pack with a CLTC range of 580 kilometers. The new variant has been scaled down in terms of comfort features to save costs. For instance, it does away with the lumbar support for the driver's seat and the number of speakers has been scaled down to eight from 18 in the G6 580 Pro. The G6 is currently offered in six variants with starting prices of RMB 199,900, RMB 209,900, RMB 229,900, RMB 234,900, RMB 254,900, and RMB 276,900 before the discount. After the limited-time offer, the starting prices for these six versions are RMB 179,900, RMB 189,900, RMB 209,900, RMB 214,900, RMB 234,900, and RMB 256,900, respectively. Xpeng officially launched the G6 in China on June 29, 2023, with deliveries beginning in early July. The SUV model was pivotal in turning around the company's previously weak sales, with 3,937 units in the first month of deliveries, contributing 35.76 percent of Xpeng's delivery volume of 11,008 vehicles in July last year, second only to the P7 sedan. The G6 has been one of Xpeng's main selling models in the second half of last year. However, as competition intensified, sales dropped and Xpeng began offering limited-time discounts for the G6 on December 18. Xpeng delivered 9,026 vehicles in March, with the G6 at 1,473, contributing 16.32 percent of monthly deliveries, according to data compiled by CnEVPost. ($1 = RMB 7.2360) Xpeng signs distributor deal to tap HK market, local deliveries to start in Q3