Elon Musk appears to be trying to seize the opportunity amid the turmoil in Meta Platforms Inc.’s (NASDAQ:META) advertising system to lure back advertisers that left his social media platform, X formerly Twitter in November last year.



What Happened: Following reports of significant issues in Meta’s advertising system, which led to higher ad campaign costs, poorer results, and reduced sales for marketers, Musk, on Thursday, invited advertisers to return to X. 



Thomas Slabbers, X marketing partner, took to the microblogging site and said that in light of marketers reportedly complaining that Meta’s once reliable ad-system has been faltering, “we are onboarding so many new advertisers on X now.”



In response, the tech billionaire stated, “Advertise on X.” 



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<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div>
<blockquote>Advertise on 𝕏 https://t.co/z1ZLcjInDt— Elon Musk (@elonmusk) April 12, 2024</blockquote>
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See Also: Elon Musk Reacts To Old Clip Of Apple Co-Founder Steve Jobs Saying ‘There’s A Tremendous Amount Of Craftsmanship In Between A Great Idea And A Great Product’



In a separate post on X, Musk also said that the platform’s ad relevance “has greatly improved.” 



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div>
<blockquote>Our advertising relevance has greatly improved https://t.co/fKoeQd8As1— Elon Musk (@elonmusk) April 12, 2024</blockquote>
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Why It Matters: Musk’s latest move comes after he mocked Mark Zuckerberg-led tech giant’s advertising system just a day before, likening Facebook links to an AOL Email Address. This appears to be hinted at saying that both Facebook and AOL were once dominant players in their respective fields, but now they aren’t relevant.



The tech mogul has been at odds with major advertisers like Walt Disney Co. and Apple Inc. for months now. He has been relentless in his efforts to bring back advertisers who pulled their ads from X, accusing of unfair practices. 



The Tesla CEO has previously slammed Disney’s ad spending on Meta amid Instagram’s child exploitation allegations and even fired shots at Disney’s CEO Bob Iger, calling him out for having “double standards.”



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Read Next: Apple Preps Biggest iPad Overhaul In Years After 18 Months Pause With New Pro, Air Models



Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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Elon Musk invites advertisers to return to his social media platform, X, amid challenges in Meta Platforms Inc.'s advertising system. Musk highlights improved ad relevance on X and takes a dig at Mark Zuckerberg's Meta for inconsistent ad-system. Musk has been at odds with major advertisers like Disney and Apple for months.

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Elon Musk Asks Advertisers To Return To X After Months Of Tussle With Disney, Apple, And Others As Zuckerberg's Meta Faces Flak For Ad-System Inconsistency