Financial Report Preview | Paid Sharing + Advertising Support Netflix's Low-Price Strategy Shows Results

Netflix is set to announce its first-quarter performance for 2024 on April 18th. The market expects Netflix's first-quarter revenue to be around $9.3 billion, with a potential year-on-year growth of about 14%. Recently, Netflix has seen a series of positive developments in user growth and revenue, mainly achieved through cracking down on password sharing and ad-supported streaming services. In the fourth quarter of 2023, Netflix added 13 million new users, reaching a record 260.8 million paid users. Additionally, Netflix's ad-supported plan has also been successful in attracting more price-sensitive customers. Considering seasonal factors after the holidays, Netflix's addition of paid users may decline compared to the fourth quarter