On May 6th, it was announced that this year's Tmall 618 has started accepting registrations. Compared to previous years, this year's 618 has become extremely simple, with the biggest change being the cancellation of the official presale phase. The first wave of sales will directly start at 8 p.m. on May 20th.
In addition, for merchants, Tmall 618 this year has simplified the registration process, allowing eligible merchants to directly register their products; for consumers, Taobao Tmall has also introduced a series of measures such as full-price protection to make shopping simple and secure for consumers.
Specifically, there are three major changes in this year's Tmall 618:
Simplified Sales Process
After canceling the presale, this year's Tmall 618 will have two waves of spot sales, with the first wave starting at 8 p.m. on May 20th and the second wave starting at 8 p.m. on May 31st.
It is worth mentioning that during the two sales periods, Taobao Tmall will open multiple marketing venues for different types of merchants, and help merchants grow their business through methods such as discounts, super flash sales, and surprise price reductions.
Simplified Merchant Participation
This year's Tmall 618 will simplify the process for merchants to participate, with no separate registration process. Eligible merchants can directly enter the product registration process (specific process: sign agreement - set main gameplay - product registration). Starting from May 6th, Taobao Tmall will open product registration for both waves of official activities.
Simplified Shopping for Consumers
During this year's Tmall 618, Taobao Tmall will upgrade price protection to make shopping simple and secure for consumers. In addition to controlling price increases and decreases, Tmall supports full-price protection for products purchased from payment until July 5th.
Furthermore, during 618, Taobao Tmall will launch multiple initiatives such as free shipping for promotional products, providing shipping insurance, requiring products to be in stock, and continuously enhancing the shopping experience for consumers during the promotion period.
Note: Specific Sales Times for Tmall 618 this Year
First Wave:
Preheating period: From 12:00 a.m. on May 19th to 7:59:59 p.m. on May 20th
Official sales: From 8:00:00 p.m. on May 20th to 11:59:59 p.m. on May 28th
Second Wave:
Preheating period: From 12:00 a.m. on May 29th to 7:59:59 p.m. on May 31st
Official sales: From 8:00:00 p.m. on May 31st to 11:59:59 p.m. on June 20th

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5 月 6 日消息，今年天猫 618 已于今日起接受报名。相比往年，今年 618 变得极致简单，最大的变化在于取消官方预售环节，5 月 20 日晚八点将直接第一波开卖。

史上最简单 618！淘宝天猫取消官方预售，5 月 20 日晚八点直接开卖