Understanding the Market | GIANT BIOGENE rose nearly 3% at the close, showing outstanding performance in the pre-sale of the 618 promotion, which can be repurchased for beauty essence

Giant Biogene rose nearly 3% in the final trading session, as of the time of publication, it rose by 2.97% to HKD 50.2, with a turnover of HKD 1.16 billion. On the news front, in recent days, platforms such as Taobao, JD.com, Douyin, and Kuaishou have successively launched the 618 promotion. The performance of Kefumei's secondary throw essence is outstanding, and the restructured collagen secondary throw essence has won the top spot in the Tmall beauty product 618 pre-sale sales list. Li Jiaqi's live broadcast pre-sale first-day sales exceeded 200,000+ units; pre-orders for collagen repair patches exceeded 20,000+ units. Huatai Securities pointed out that they hold a more optimistic expectation for the growth rate of the Douyin beauty market during the 618 promotion. Considering the long duration of the event, there is still room for active anticipation of subsequent efforts in the beauty category. Top domestic brands relying on flagship products are expected to outperform the industry growth rate and continue to increase market share