Understanding the Market | MARKETINGFORCE once rose more than 23%, cumulatively up nearly 90% from the IPO price

MARKETINGFORCE once rose more than 23%, reaching a high of HKD 82.8, up more than 89% from the IPO price of HKD 43.6. As of the time of writing, it has risen by 20.28% to HKD 80.35, with a turnover of HKD 241.417 million. It is reported that MARKETINGFORCE is a Chinese provider of marketing and sales SaaS solutions. The company offers a comprehensive cloud solution covering the entire marketing and sales management process through the Marketingforce platform. According to Frost & Sullivan data, based on 2022 revenue, the company is the largest provider of marketing and sales SaaS solutions in China, with a market share of 2.6%. The prospectus shows that from 2021 to 2023, MARKETINGFORCE's revenue will be RMB 877 million, RMB 1.143 billion, and RMB 1.232 billion respectively, with revenue expansion mainly driven by the increase in SaaS business income