From dying mall brand to Wall Street winner: How Abercrombie & Fitch pulled off retail's biggest comeback
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Abercrombie & Fitch has successfully turned itself around from a dying mall brand to a Wall Street winner under the leadership of CEO Fran Horowitz. Through revamping its product assortment, overhauling its supply chain, and rebranding as an inclusive retailer, the company has achieved significant sales growth and profits. The transformation took years of effort and involved changes in product assortment, store footprint, and company image. Abercrombie's success story is a testament to its strategic turnaround.
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