After "fighting pictures" with Pinduoduo and buyers, my store became popular

When e-commerce platforms turned "no reason for return" into "basic operation", some merchants decided to take a different approach. Some chose to take the lead by applying for "refund only" on behalf of buyers, turning the after-sales scene into a meme battle, capturing buyers' hearts with a "funny persona". Some engaged in conversations with buyers, readily accepting their design suggestions, and the chat records were directly posted on social media, igniting the entire store. There were also users who impatiently urged for delivery, and the merchants accompanied them online, responding to their requests promptly. Meme battles, conversations, playful interactions... These merchants who are far ahead in their mental state have taken "user experience" to a new level. Gu Yuan, the second generation of a talkative factory owner, started a business on Pinduoduo, 29 years old, a second-generation factory owner who runs a Pinduoduo store and chats with buyers every day. Previously, his family had been in the business of selling picture frames, with their own manufacturing factory in Yiwu, mainly selling to foreign countries such as Kazakhstan. In 2020, due to the overall situation, the export business was basically stagnant, so Gu Yuan started a Pinduoduo store with the help of his family's supply chain resources. "In the past few years, because local express delivery was often affected, I needed to communicate with buyers about the local situation, and we would cheer each other up." He described himself as a "talkative shop owner". Once, a customer bought a 1m*1m oversized picture frame, which was the highest-margin item in Gu Yuan's store. "I was very happy that day, but a few days later he asked for a refund, which made me quite upset." He recalled