During the 618 shopping festival, the single live broadcast GMV of Blue Moon Group exceeded one billion, once again topping multiple platforms

Well-known daily chemical brand BLUE MOON GROUP performed impressively in this year's 618 event, achieving multiple top rankings across various platforms and dimensions. In the Douyin 618 Good Stuff Festival, BLUE MOON GROUP ranked first in industry cumulative sales, with sales exceeding 270 million yuan in the Douyin Mall 618 Super Brand Day event. The flagship laundry detergent of BLUE MOON GROUP achieved a GMV of 1 billion yuan in a single Douyin live broadcast, breaking the sales record of the household cleaning live broadcast session on Douyin. With precise market demand control and strong innovation research and development capabilities, BLUE MOON GROUP's products and brand have maintained stable performance and leading positions