Tesla reports 443,956 deliveries in second quarter, a 4.8% decrease from last year

Brand-new Tesla cars sit parked at a Tesla dealership on May 31, 2024, in Corte Madera, California.Justin Sullivan | Getty ImagesTesla just posted its second-quarter vehicle production and deliveries numbers for 2024.Here are the key numbers:Total deliveries Q2 2024: 443,956 vehiclesTotal production Q2 2024: 410,831 vehiclesTesla's numbers beat Wall Street estimates. Analysts expected Tesla deliveries to hit 439,000 in the three months ending June 30, according to a consensus of estimates compiled by FactSet Street Account. The total number of deliveries in the second quarter was down 4.8% from 466,140 a year earlier.Troy Teslike, an independent researcher widely followed by Tesla fans, predicted deliveries of 423,000 for the quarter.Deliveries are the closest approximation of sales disclosed by the electric vehicle maker. Tesla groups deliveries into two categories — Model 3 and Model Y vehicles, and all other vehicles — but doesn't report numbers for individual models or specific regions.Tesla's current lineup includes its popular Model Y crossover utility vehicles, Model 3 sedans and the new Cybertruck pickups, as well as the Model X SUV and flagship Model S sedan.In April, Tesla reported a drop of 8.5% in first-quarter deliveries to 386,810, the first annual decline since 2020. Weeks later the company reported 13% decline in year-over-year revenue for the quarter, "primarily due to lower average selling price."Sluggish sales were in part the result of temporary factory shut downs initiated in response to an alleged arson attack at Tesla's factory in Germany, as well as shipping delays following Red Sea conflicts, Tesla said.But the sales drop also correlated with Tesla's aging lineup of vehicles, increased competition from other EV makers especially in China, and brand erosion that one recent survey attributed partly to CEO Elon Musk's "antics" and "political rants."Tesla shares are down 16% in 2024 even after rallying 6% on Monday.Tesla has offered a range of discounts and other incentives this year to try spur sales.In China, Tesla is currently offering a zero-interest loan as an incentive to get customers to buy a Model 3 or Model Y by July 31. According to its 2023 annual filing, Tesla generated about $21.75 billion of its overall revenue from China, representing 22.5% of total sales.Colin Langan, an analyst at Wells Fargo, issued a report on Monday, saying the firm sees "declining delivery growth driven by lower demand & diminished return on price cuts." He recommends selling Tesla shares.Wells Fargo expects automotive gross margins at Tesla, not including environmental credits, to fall given the "likelihood of more price cuts & lower volumes" as the year continues.Investor focus will now shift to Tesla's second-quarter earnings report later this month, and a separate marketing event planned for August, when the company intends to reveal its design for a dedicated robotaxi or "CyberCab."—CNBC's Jordan Novet contributed to this report