To address antitrust litigation risks, Google is trying to reduce its reliance on Apple
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Google is trying to reduce its reliance on Apple to address antitrust litigation risks. Currently, Google's advertising revenue from the iPhone Safari browser is subject to a 36% cut by Apple, leaving around 64%, approximately $56 billion, which accounts for a quarter of its total search revenue. Google has launched its own Google Chrome browser and is committed to increasing iPhone users' usage of its browser. Internally, Google aims to have half of its searches completed through its applications by 2030. Reducing dependence on Apple will also reduce the likelihood of court demands to terminate agreements
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