NBA reaches a $76 billion agreement! Comcast and Amazon become new broadcasting partners

Zhitong
2024.07.11 07:13
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Comcast and Amazon have become the new broadcast partners of the NBA, with a total contract value of $76 billion. This new 11-year agreement will take effect starting from the 2024-25 season, with Comcast's NBC and Amazon responsible for regular season broadcasts, while Disney's ESPN will continue to have the broadcasting rights for the NBA Finals. This collaboration will help the NBA expand its pay-per-view audience and increase its trading value. This move may end the NBA's 40-year partnership with WarnerMedia. WarnerMedia will also have NBA broadcasting rights next year