On July 15, DoNews reported that according to the latest report released by the analysis agency Counterpoint Research, the global smartphone market is expected to grow by 6% year-on-year in the second quarter of 2024, the highest year-on-year growth rate in three years.
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In the second quarter of 2024, global smartphone sales continued to grow year-on-year for the third consecutive quarter, continuing to recover from the lowest year in the past decade.
Smartphone sales in the second quarter of 2024 increased by 6% year-on-year, the highest year-on-year growth rate since the second quarter of 2021. Almost all regions experienced year-on-year growth.
The top five brands remained consistent with the previous few quarters. Samsung maintained its top position, Apple saw a slight year-on-year decline, and Xiaomi experienced the fastest growth among the top five original equipment manufacturers. vivo ranked first in the two largest global smartphone markets, China and India. OPPO followed closely behind in the top five.
The cumulative market share of the top five brands slightly decreased as they faced pressure from the closely following bottom five brands, mainly Huawei, HONOR, Motorola, and TECNO. Motorola, which has been continuously expanding its brand influence, achieved its highest market share in a decade.
According to preliminary data from Counterpoint Research's Smartphone 360 Monthly Tracker report, global smartphone sales in the second quarter of 2024 increased by 6% year-on-year, marking the highest year-on-year growth rate in three years. This also marks the market's third consecutive quarter of growth.
In the second quarter of 2024, the European and Latin American (LATAM) markets saw the fastest growth rates, both recording double-digit year-on-year growth, as consumer confidence and purchasing activities continued to improve compared to 2023. In China, Huawei's return and the early start of the 618 shopping festival ensured the continued recovery of the market's momentum. Emerging markets, especially LATAM and Asia, outperformed mature markets.
Counterpoint Research expects the overall market to grow by 4% in 2024.
The top five brands remained consistent with the previous quarters. In the second quarter of 2024, Samsung maintained its leading position, benefiting from the strong and sustained sales of the GalaxyS24 series focusing on AI features and the early product updates of the popular GalaxyA series, making these phone models the best-selling products in the entry-level to mid-range price segments.
Samsung also led in sales in the category of Android smartphones supporting GenAI features, and this advantage is expected to further benefit its new generation of foldable smartphones.
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Apple's global sales remained flat, but strong year-on-year growth in Europe and Latin America offset the impact of low upgrade rates in the United States and declining market share in China due to the rise of Huawei.
However, Apple offered attractive discounts during the 618 shopping festival, leading to improved sales in China. In the second half of the year, the new iPhone models equipped with Apple Intelligence are expected to drive upgrade demand.
Xiaomi was the fastest-growing among the top five brands in the second quarter, with a 22% year-on-year growth. The popularity of the Redmi 13 and Note 13 series, along with a more streamlined product portfolio and stronger high-end offerings, helped Xiaomi gain approximately 2% market share net growth in the second quarter.
vivo outperformed the market, ranking first in both China and India, the two largest smartphone markets globally.
OPPO also made it to the top five. In recent years, OPPO has focused on improving profitability by releasing more products in the mid-to-high-end price segments, aiming to standardize its high-end strategy. This choice may pose short-term challenges to its market share, but in the long run, it could lead to better profitability for the brand.
The cumulative market share of the top five brands declined year-on-year, mainly due to pressure from Huawei, HONOR, Motorola, and Transsion Group brands. On the other hand, the market share of the top ten brands is close to 90%, indicating market consolidation and fierce competition among the top ten brands.
While Huawei has made significant progress in China, HONOR and TECNO have been expanding to more regions. Motorola has rapidly risen in various regions, climbing two places in the rankings compared to last year and achieving the brand's highest quarterly market share in the global smartphone market in a decade

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The global smartphone market saw a 6% year-on-year growth in the second quarter of 2024, marking the highest year-on-year growth rate in three years. Samsung maintained its top position, Apple experienced a slight decline year-on-year, while Xiaomi saw the fastest growth. vivo ranked first in the Chinese and Indian markets, followed closely by OPPO. The top five brands are facing pressure from the bottom five brands, with Motorola holding the highest market share. The European and Latin American markets are growing at the fastest pace, while the Chinese market continues to recover. Global smartphone sales are expected to increase by 4% overall in 2024

- Global smartphone market is projected to grow by 6% year-over-year in the second quarter of 2024, marking the highest growth rate in three years. Samsung maintains the top spot, while Apple sees a slight decline and Xiaomi experiences the fastest growth among the top five OEMs. Emerging markets outperform mature ones, with Europe and Latin America showing strong growth. Huawei, HONOR, Motorola, and TECNO pose pressure on the top brands, with Motorola expanding its market share significantly.
- Samsung leads with strong sales of the Galaxy S24 series focusing on AI features. Apple's global sales remain steady, with strong growth in Europe and Latin America. Xiaomi grows the fastest among the top five brands, driven by popular models like Redmi13 and Note13. OPPO focuses on profitability through mid-to-high-end products, potentially challenging its market share in the short term but aiming for better long-term profitability.
- The top five brands face pressure from Huawei, HONOR, Motorola, and Transsion Group. Market consolidation is evident as the top ten brands hold nearly 90% share, indicating intense competition. While Huawei progresses in China, HONOR and TECNO expand to more regions. Motorola rises rapidly globally, achieving its highest quarterly market share in a decade.

The report states that the global smartphone market grew by 6% year-on-year in Q2