Hong Kong Stock Concept Tracking | With the Olympic Games opening soon, the sportswear industry benefits from "Olympic consumption" (with concept stocks)

On July 14, 2024, at 13:00 local time, the torch of the 2024 Paris Olympics began its relay in Paris. The relay of the Olympic torch in Paris will last for two days. CITIC Securities released a research report stating that as the supply chain gradually recovers, the inventory issues of major sports brands are gradually being resolved. The competition factors in the sports footwear and apparel industry are undergoing significant changes, with each brand focusing on sports technology research and development to meet the differentiated needs of consumers. Yongxing Securities pointed out that with the Olympics approaching, there is hope for a warming trend in sports footwear and apparel consumption. As the Paris Olympics, starting on July 26, is about to kick off, major fashion and sports brands have begun early promotions. The bank believes that as a globally anticipated event, the Olympic effect may bring sustained dividends to brands. Considering that 2024 is a big year for sports, the sports footwear and apparel sector is expected to see high-quality growth in performance. Companies related to sportswear include: Li-Ning (02331): The company held the 2024 Tech Show in May this year, reviewing Li-Ning's years of technological innovation history and launching new technology products such as Longque and Jueying 3. CICC believes that Li-Ning's brand has a relatively leading ability in category expansion, product matrixing, and series iteration. The continuous iteration and matrix operation of professional sports equipment also bring good sales performance. ANTA SPORTS (02020): The company's multi-brand matrix resources are scarce, with the main brand and FILA brand showing steady growth. The outdoor new brand continues its high-growth momentum, and the landing of Olympic products in the second half of the year is expected to drive growth. XTEP INT'L (01368): In Q2 2024, Xtep's main brand retail revenue increased by 10% year-on-year, with retail discounts of about 25% off; in H1 2024, Xtep's main brand revenue increased by high single digits year-on-year, with channel inventory turnover of about 4 months. TOPSPORTS (06110): In FY2025Q1, the performance of the main and other brands is similar, with institutions expecting the performance of the main brand's new products to improve with Olympic marketing