Amazon Prime Day annual shopping feast encounters a "small episode": the advertising portal crashed and was down for about two hours

Amazon Prime Day, the annual shopping extravaganza, experienced an advertising portal crash, leading to troubles with promotional activities. Amazon's advertising portal is a self-service system for merchants to adjust advertising budgets and bid on keywords. Despite some advertisers being unable to access the advertising console, ad placements and activities are still ongoing. Amazon accounts managed by consulting firm Pirawna were affected, with some sellers reporting issues. Prior to the fix, the portal website was down for about two hours. Amazon did not provide a timeline for the interruption. According to data from Momentum Commerce, sales on Prime Day increased by nearly 12% in the first seven hours