Warner Bros. Discovery's Discovery Channel proposes a matching bid to compete with Amazon for NBA broadcasting rights
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Warner Bros. Discovery Channel, leveraging the terms in the contract with the NBA, has proposed to compete with Amazon for the NBA broadcasting rights. The proposal has been received by the NBA and is currently under review. The new partner will sign a new agreement worth $76 billion for 11 years. Warner Bros. Discovery Channel has been broadcasting NBA games for many years and its program "Inside the NBA" is very popular. If the NBA questions the matching offer, it may lead to controversy. The new contract will take effect in the fall of 2025
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