Apple may charge up to $20 for Apple Intelligence to provide more advanced AI features
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Apple may charge up to $20 for its Apple Intelligence to provide more advanced artificial intelligence features. Apple hopes to lock in its loyal customer base through AI. Apple's financial report released last week showed that service revenue in the third quarter was $24.2 billion, making it unique in software monetization. Ben Wood, research director at CCS Insight, said that Apple is one of the few device companies that have successfully monetized value-added services. Apple may choose to charge for more advanced features in Apple Intelligence
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