AMZN

<p>Chinese sellers have captured 50% of the market share on Amazon in the United States, becoming top sellers. China's cross-border e-commerce is thriving in the U.S. market, but due to a lack of understanding of the U.S. market, some merchants end up failing. The rising storage costs at Amazon have led to a backlog of goods, putting merchants in a difficult situation. Wang Hua, a Chinese seller, has become the destination for these leftover goods</p>

- Wang Hua, starting from a small garage in Chicago, built a US warehouse network over a decade, facing challenges of excess inventory recently.
- Initially helping a high school friend store and ship phone cases, Wang Hua ventured into cross-border e-commerce, profiting from cheap Chinese goods in the US market.
- With Amazon's evolving policies and rising costs, businesses like Wang Hua's face inventory challenges, leading to the emergence of platforms like Temu for streamlined operations.

The American game of e-commerce, Chinese players in the game