PepsiCo can be sued over health claims for Gatorade protein bars, judge says

PepsiCo can face a lawsuit for misleading marketing of its Gatorade protein bars, which have more sugar than protein, a federal judge ruled. Three fitness enthusiasts filed a class action alleging deceptive labeling, claiming the bars contain 29 grams of sugar and violate consumer protection laws. They argue that the marketing creates a 'health halo' around the products. The judge noted that reasonable consumers might find it difficult to interpret the sugar content clearly. PepsiCo countered that the claims of deception are implausible, as they do not market the bars as healthy or low in sugar.