Hong Kong Stock Market Review: POP MART's Cultural Expansion Overseas

POP MART continues to achieve success in cultural expansion, with first-half revenue of 4.558 billion RMB, a year-on-year increase of 62%, and a net profit of 921 million RMB, a year-on-year increase of 93%. Overseas business revenue grew by 260%, accounting for 30% of the total. The company expects a 200% growth for the full year and plans to open 30-40 new stores in the second half of the year, mainly in North America and Southeast Asia. Overall revenue is expected to exceed 10 billion RMB, with a growth rate of no less than 60%. POP MART's success lies in its IP matrix and category expansion, continuously expanding its development space in a situation where consumer demand exceeds that of competitors