BMW's European electric car sales surpassed Tesla for the first time in July
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BMW's electric car sales in July exceeded Tesla's for the first time, reaching 14,869 units, an increase of about one-third, while Tesla's sales dropped by 16% to 14,561 units. Strong consumer demand mainly came from BMW's i4 and iX1 models. However, the overall market is still led by Tesla. Electric car sales in Europe declined in July to 139,300 units, down 6% year-on-year, due to subsidy cuts and uncertain prospects. Analysts point out that incentive mechanisms and the depreciation of electric cars are the main obstacles for consumers
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