
The Good, Bad and Ugly of Baidu’s 2Q 2024 Earnings

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Baidu's stock fell 4.4% following its 2Q 2024 earnings report, missing revenue targets but beating EPS estimates. The marketing segment faced a 2% YoY decline, while AI and autonomous driving drove some growth, especially with the Apollo Go service seeing 899,000 rides—a 26% increase. However, adjusted EPS fell 7% YoY, and core revenue streams stagnated, raising concerns about long-term sustainability amid economic challenges. Despite some positive results in AI and cloud services, lack of growth in online marketing suggests deeper issues in the foundational business model.
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