Nike faces a crisis of declining popularity during back-to-school season? Stifel: Adidas, New Balance emerge as big winners
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According to Stifel's survey, in the 2024 back-to-school season, consumers are more inclined towards comfortable shoes, and Nike's retro court style is losing popularity, with New Balance and Adidas emerging as winners. The survey found that New Balance and some dad shoes are popular, while Nike's styles like Air Force 1 and Jordan 1 are decreasing in popularity. The report indicates that consumers prefer colorful and comfortable thick-soled shoes, creating opportunities for competing brands
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