Netflix strengthens the quality of dubbing for reality shows, aiming to attract more subscribing users

According to reports, streaming giant Netflix is actively improving the quality of its reality shows in countries like South Korea by teaching dubbing actors from the United States, Europe, and other regions how to provide more authentic dubbing dialogues to overcome the challenges of language differences. This strategy aims to reduce production costs and expand the appeal of these shows in the international market, especially targeting South Korean dating shows, sports competitions, and game shows. Faced with fierce competition from other streaming platforms, Netflix is shifting more attention to reality show content. According to research firm Ampere Analysis, due to cost pressures, the proportion of scripted content on the Netflix platform has decreased from about 70% five years ago to around 50% now. Netflix offers programs in over 30 languages, with non-English content accounting for about one-third of all viewing content on its platform. Korean movies and shows are particularly popular on Netflix, with hit series "Squid Game" becoming one of the most-watched TV shows on the platform. By improving dubbing quality, Netflix hopes to further expand its influence in the international market and attract more global audiences