Roblox set to launch paid videogames on its virtual platform
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Roblox is set to launch paid videogames on its platform, allowing developers to sell merchandise through their games. The company will introduce pricing for certain experiences in real currency, with a revenue share of up to 70% for creators. This change marks a shift from its free-to-play model based on in-game currency, Robux. Roblox has partnered with Shopify to enable merchandise sales and has collaborations with brands like Walmart. These initiatives aim to support creators and adapt to a challenging gaming market amid economic uncertainties.
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