Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'
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Campbell Soup is rebranding itself as "The Campbell's Company" to reflect its expansion beyond soup into other packaged foods like sauces and snacks. CEO Mark Clouse emphasized the focus on 16 key brands, including Goldfish and V8. Despite a stable outlook for soup sales, the company faces challenges from inflation and shifting consumer preferences. Campbell's reported lower quarterly sales and a profit forecast below estimates, citing higher costs and weak demand, particularly in the snacking sector.
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