Recently, eBest, a top online Asian supermarket in Australia, announced on its official website that Hema's own brand products are officially available for sale on its platform. Hema is also the first Chinese retail brand to introduce its own brand products into the Southern Hemisphere market.
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/3bfda0317b11b0ca7a836fcc7800c2cc.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/3bfda0317b11b0ca7a836fcc7800c2cc.jpg"/>
(Multiple Hema's own brand products are now available on eBest in Australia)
Following the entry of its products into the United States and Singapore earlier this year, Hema's supply chain continues to expand globally. &#34;We look forward to further expanding the global influence of Chinese cuisine through a strong partnership with eBest. And, as the Mid-Autumn Festival approaches, it is also particularly meaningful to bring domestic delicacies to the dining tables of Chinese people in the Southern Hemisphere,&#34; said Xu Yanni, head of Hema's overseas business.
Bringing Hometown Flavors to the Doorsteps of Chinese Australians
For global Chinese communities, the Mid-Autumn Festival is an important festival symbolizing reunion and homesickness. Across the oceans, many overseas Chinese often alleviate homesickness through the delicious food flavors of their hometowns. Therefore, Hema and eBest have scheduled the arrival of the first batch of products in Australia before the Mid-Autumn Festival, selecting typical Chinese delicacies such as Sichuan-style braised ingredients, 6 black porridge ingredients, and horse chestnut mulberry soup ingredients, allowing even &#34;kitchen novices&#34; to easily recreate the flavors of their hometown memories.
In addition to cooking ingredients, Hema has also selected a batch of popular snacks from China: yogurt hawthorn cubes, crispy horse chestnuts with rock sugar, spicy peanuts, and the top-selling sea salt black rye soda crackers. Furthermore, as the Southern Hemisphere is about to enter summer, a variety of popular Hema's own brand fruit juice beverages from China, such as small green lemon juice, double grapefruit juice, and misty lemon sparkling juice, are also on the list. &#34;Consumers can also mix and match DIY with coffee and sparkling water to add some different flavors to the summer,&#34; Xu Yanni explained.
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/be7f806309abb0a6affad992104b18d2.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/be7f806309abb0a6affad992104b18d2.jpeg"/>
(Consumers can purchase Hema snacks, instant foods, and seasonings offline in Australia, easily recreating the flavors of their hometown memories)
Chen Fengze, Chief Operating Officer of eBest, stated that the introduction of Hema will further enrich the variety of local Asian supermarkets, not only precisely responding to the demands of Chinese consumers but also providing the taste of modern Chinese cuisine to Australian consumers. &#34;The rise of multicultural supermarkets is becoming a global phenomenon, and we welcome the landing of Hema's products in Australia, which is an important step towards this direction.&#34;
Consecutive Entries into North America, Southeast Asia, and Australia within Six Months
In April this year, Hema's own brand products made their first attempt to go global by entering the largest Chinese supermarket, Dahua Supermarket, in the United States. The initial batch of products performed well in sales, with items such as Sichuan-style pepper sauce and flowing sesame sauce, rare compound seasonings overseas, selling out within two months. Braised ingredient packs, dried noodles, soda crackers, and other Chinese delicacies were in high demand, with sales doubling month by month. Following this successful debut, Hema then collaborated with the e-commerce giant Lazada in early August to introduce more leisure snacks and Chinese appetizers that better suit the local eating habits in the Southeast Asian market
This time, Hema's own-brand products entering Australian supermarkets have increased by 40 SKUs compared to before, including snacks, sauces, and staple foods that have successfully gone overseas before. In addition to these categories, popular among Chinese consumers, new additions include water drinks, soup ingredients, and porridge ingredients.
With the continuous expansion of the delivery network and the growing market influence of eBest in Australia, these authentic Chinese specialty products will reach a wide range of Chinese and local consumers.
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/4c996731cd1a3f7f6a893ac690f61d32.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/09/11/4c996731cd1a3f7f6a893ac690f61d32.jpeg"/>
(Since focusing on own-brand products in 2017, Hema's own products have been loved by a large number of domestic users)
Yao Zheng, President of the Shanghai Own Brand Association, stated that own-brand products are a reflection of the brand influence, product strength, and long-term stable supply chain capabilities of supermarkets. &#34;The core of China's own-brand 1.0 era is price competitiveness, the core of the own-brand 2.0 era is product strength, and the core of the own-brand 3.0 era is brand strength. The export of Hema's own-brand products to developed countries overseas is not only the export of products, but also a milestone for Chinese retail brands and their product quality to be recognized in the international market.&#34;

BABA

89988

09988

Hema's own brand products are officially available on the top online Asian supermarket eBest in Australia, becoming the first Chinese retail brand to enter the southern hemisphere market. Hema's collaboration with eBest aims to expand the global influence of Chinese cuisine, especially before the Mid-Autumn Festival, by launching a variety of Chinese specialty foods and popular snacks to meet the homesickness needs of overseas Chinese. eBest's COO stated that the introduction of Hema will enrich the variety of local Asian supermarkets, respond to the demands of Chinese consumers, and provide modern Chinese cuisine to Australian consumers

- The top online Asian supermarket in Australia, eBest, announced the availability of Hema's private label products on its platform, marking Hema as the first Chinese retail brand to introduce its own brand into the Southern Hemisphere market. Several Hema private label products are now listed on eBest in Australia, expanding Hema's global presence following entries into the U.S. and Singapore earlier this year.
- With the upcoming Mid-Autumn Festival, Hema strategically selected Chinese specialty foods like Sichuan-style braised ingredients and herbal soup mixes to resonate with Chinese expats in the Southern Hemisphere, aiming to evoke a sense of nostalgia and reunion through familiar flavors. Additionally, a variety of popular Hema brand snacks and beverages are introduced to cater to the diverse tastes of consumers in the region.
- The collaboration between Hema and eBest not only enriches the local Asian supermarket offerings but also signifies the rise of multicultural supermarkets globally. By continuously expanding its overseas presence, Hema's venture into the Australian market with an extended product range demonstrates its commitment to meeting consumer demands and enhancing the accessibility of authentic Chinese products abroad.

Settling in Australia's top Asian supermarket, Hema's own brand enters the southern hemisphere for the first time