Abercrombie & Fitch announced Li Xian as the brand ambassador
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Abercrombie & Fitch (A&F) officially announced that actor Li Xian has become the brand ambassador and released a new autumn and winter image campaign "Be Yourself, Now". Li Xian interprets A&F's modern style with urban casual charm, conveying the brand's attitude towards life. In recent years, A&F has upgraded its brand image, with "Getaway" as the core, advocating for a lifestyle of detachment from busy life and the pursuit of freedom and leisure. This collaboration showcases Li Xian's sunny confidence and alignment with A&F's philosophy
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