Russians unfazed by higher prices as iPhone pre-order demand soars
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Pre-order demand for the new iPhone in Russia has surged by 15% compared to its predecessor, despite prices being at least 50% higher than in the West. This increase follows the legalization of "grey" imports after Western companies, including Apple, imposed export bans in 2022. Retailers report that iPhones are being sourced from countries not imposing sanctions on Russia. The starting price for the iPhone 16 in Russia is 112,999 roubles, significantly higher than U.S. prices. Apple has ceased all communications with Russian retailers since the conflict began.
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Source: Reuters The copyright of this article belongs to the original author/organization.
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