Rise of Independent Merchants: Global Merchants Collaborate on a New Growth Blueprint for 2024

Against the backdrop of the surging trend of cross-border e-commerce, independent websites, as a key bridge for brands to go global, are facing unprecedented market challenges and opportunities. On September 22, the "Independent Innovation Station Leads the Future - 2024 Independent Station Breakthrough Growth Summit" successfully concluded at the Wanda Vista Hotel in Shenzhen Bay. The summit was jointly organized by Shoplazza, in collaboration with Snapchat and Amazon Web Services, and co-organized by Cainiao International, Baidu International, PayPal, with support from Google Ads, Feishu Yitu, Seel, Cross border Digital, Bird, and Omnisend. The summit brought together many industry leaders, technical experts, and successful sellers to discuss how independent websites can achieve differentiated development in the fiercely competitive global market, break through bottlenecks, and move towards a new era of sustainable growth. Exchange of Ideas, Innovation Wave The summit attracted customers, exhibitors, and cross-border practitioners from various industries. From the registration desk to each booth, the venue was crowded with people and the atmosphere was lively. Exhibitors actively welcomed every guest, not only sharing industry insights and practical experience but also providing personalized solutions tailored to the specific needs of visitors, facilitating the conclusion of multiple cooperation intentions. This wave of innovation not only inspired new business ideas but also injected powerful momentum into the future development of the independent website industry. Elite Gathering, Insights into New Growth Opportunities Faced with the dual challenges of intensified price competition among e-commerce platforms and rising traffic costs, how independent website merchants can break through and stand out became the focus of the summit. Over a dozen industry elites took turns to share profound insights on differentiation development and creating new growth. Jeff, the founder and CEO of Shoplazza, delivered a speech titled "Breaking Through Competitive Encirclement, Winning Independent Website Growth," analyzing global retail e-commerce trends in depth and proposing three major strategies such as optimizing traffic channels, meeting diverse consumer needs, and using AI technology to improve efficiency, pointing out the direction for merchants' growth. In addition, topics such as payment optimization, omni-channel layout, and social marketing strategies were also deeply discussed at the summit. Vivian, the Vice President of Technology at Shoplazza, showcased the importance of payment optimization through the successful case of Meitong merchants; Bill, the Vice President of Technology, shared the Shoplazza POS solution to help merchants break through channel barriers and achieve omni-channel growth Snapchat's new business director, Zheng Zengwu, provides practical strategies for seasonal growth from a social marketing perspective. Efficiency Section: Fine Operations Long-term Development While acquiring new customers, retaining customers and enhancing long-term value (LTV) has become another focus for businesses. Cici, the head of operations at Dianjiang Technology, and Sun Suhua, founder and CEO of Whale Brand COREXPAND, shared insights on customer refinement operations and brand globalization methodology, emphasizing the importance of data-driven approaches and customer experience enhancement for brand loyalty. Tang Zidan, head of intelligent advertising operations at Huiliang Technology, focused on advertising strategies, proposing five key factors including choosing the right channels, reasonable budgeting, and high-quality materials. Future Section: Continuous Innovation Shaping Growth Looking ahead, the development of independent stations relies on continuous innovation and exploration. Albert, Chief Scientist at Dianjiang Technology, introduced innovative strategies for POD customized products, providing new ideas for creating competitive advantages for businesses. Amanda, the business director for the China region, analyzed the potential of blue ocean markets, especially the prospects of the independent station + COD model in emerging markets. Finally, Pan Yu, business director of Kosbling MENA, shared localization marketing strategies in the Saudi market, offering valuable insights for businesses entering emerging markets. With the successful conclusion of the summit, the independent station industry once again welcomes new development opportunities. Shoplazza will continue to uphold the spirit of innovation, continuously upgrade and iterate system functions and solutions, empowering more independent station merchants to navigate the global market, ushering in a new chapter in cross-border e-commerce. In the future, independent stations will play a more important role in the global market, and Shoplazza will work with partners to jointly promote the prosperity and development of the industry