According to the information from Zhitong Finance and Economics APP, Debon Securities released a research report stating that entering Q4, the consumer electronics sector is ushering in the traditional peak season. With the release of MediaTek Dimensity 9400 and Qualcomm's latest flagship SoC, Android phone manufacturers such as Xiaomi, Honor, OPPO, vivo, etc., will intensively launch new flagship smartphones. Transsion released the InfinixAI personal assistant to continuously enhance user experience. Huawei is also expected to successively update its Mate and Nova series product lines, with the native HarmonyOS system already open for public testing. Android manufacturers' system-level AI layout and hardware innovation are expected to continue to increase user willingness to upgrade, coupled with Double 11 promotional activities, Q4 Android smartphone shipments are expected to further recover.
<h2>Debon Securities' main points are as follows:</h2>
SoC Chips: MediaTek and Qualcomm to update flagship SoCs in October, with significant enhancement in edge AI computing power
On October 9th, MediaTek officially released the flagship 5G smart AI SoC chip Dimensity 9400. ①In terms of CPU, Dimensity 9400 adopts the second-generation all-large-core CPU architecture, including one Cortex-X2.925 super-large core with a main frequency of 3.62GHz, as well as 3 Cortex-X4 super-large cores and 4 Cortex-A720 large cores. The single-core performance has increased by 35% compared to the previous generation, and the multi-core performance has increased by 28%. The process uses TSMC's second-generation 3nm process, reducing power consumption by 40% compared to the previous generation, helping terminals achieve longer battery life. ②In terms of NPU, Dimensity 9400 integrates the eighth-generation AI processor NPU890, supporting edge-side LoRA training and video generation, with an 80% improvement in LLM prompt processing performance and a 35% power saving, creating an AI computing base. ③In terms of GPU, Dimensity 9400's gaming performance, power control, and battery life have also been improved. In addition, Dimensity 9400 has also improved in ISP performance, 5G communication, wireless connectivity, mobile display, and other aspects.
On October 22nd, Qualcomm is expected to release a new generation of Snapdragon flagship SoC. Qualcomm has previously announced that it will hold the 2024 Snapdragon Summit from October 22nd to 24th Beijing time, and is expected to release the Snapdragon 8Gen4 flagship SoC on the 22nd. According to Pacific Technology, Snapdragon 8Gen4 is expected to abandon the previously used ARM CPU architecture and adopt the self-developed Oryon CPU architecture, which is the same as the PC-level chip XElite released earlier, and may be named Snapdragon 8Elite. This SoC is expected to adopt a 2+6 core architecture design, with the frequency of the two super-large cores expected to be 4.32GHz and the frequency of the six large cores expected to be 3.53GHz, a significant improvement compared to the 3.3GHz of the previous generation Snapdragon 8Gen3. In terms of process, it is expected to use TSMC's 3nm process.
System and Software: Huawei's native HarmonyOS to be commercially available in Q4, Android manufacturers accelerate OS and edge AI iterations
1) Huawei: On October 8th, HarmonyOS NEXT started public testing, expected to be commercially available in Q4. On October 8th, Huawei's HarmonyOS NEXT system, known as &#34;pure HarmonyOS,&#34; started public testing, with the first batch of test models including Huawei Mate60 series, MateX5 series, and MatePadPro13.2 series, among other terminal devices
As of the 8th, mainstream applications such as Xiaohongshu, Railway 12306, JD, Weibo, DingTalk, etc., have announced the completion of the development of the HarmonyOS native application version and simultaneously started public testing. The HarmonyOS native version of WeChat has also entered internal testing and will continue to be improved in subsequent versions.
Previously, at the HDC conference on June 21st, Huawei announced the integration of HarmonyOS native intelligence (HarmonyIntelligence) into the Harmony NEXT system, empowering the mobile assistant Xiaoyi with the Panggu large model 5.0 to bring experiences such as AIGC image generation, AIGC sound restoration, AI image recognition, etc. It is expected that Harmony NEXT will be officially put into commercial use in Q4.
2) vivo: Released OriginOS 5 system on October 10th. On October 10th, vivo officially released the major update of the OriginOS 5 system at the 2024 Developer Conference, and will gradually open upgrades for compatible models starting from November. OriginOS 5 merges Jovi voice with Blue Heart XiaoV, making voice interaction more natural, and uses AI to reconstruct the system experience, bringing features such as Atomic Island, XiaoV Suggestions, XiaoV Memory, XiaoV Cross-Device, XiaoV Writing, Video Semantic Search, XiaoV Time Cut, XiaoV Memory Aid, and many other AI functions.
3) OPPO: Expected to release ColorOS 15 at the Developer Conference on October 17th. On October 9th, OPPO held a Smooth Dual-Engine Technology Communication Meeting for ColorOS 15, introducing the new self-developed Tide Engine and Aurora Engine. The new system will be officially released at the OPPO Developer Conference on October 17th. The theme of this developer conference is &#34;AI, a step closer,&#34; with the main forum focusing on topics such as the new experience of ColorOS 15, new AI technologies, and the smart new ecosystem, sharing OPPO's strategic layout and technological achievements in the AI smartphone era. The sub-forums cover AI intelligent ecosystem, AI smartphone experience design, smart service ecosystem, ColorOS basic experience, car-machine ecosystem, security ecosystem, gaming ecosystem, content ecosystem, application ecosystem &amp; advertising alliance.
4) Xiaomi: Expected to release Surge OS 2.0 in late October. Xiaomi is expected to officially release the Surge OS 2.0 version along with the Xiaomi 15 series flagship phones in late October, with the global version expected to be launched gradually from the end of December to early next year. Surge OS 2.0 is expected to bring smoother system animations, significantly enhanced power management capabilities, longer battery life, and deep integration of AI functions.
5) Transsion: Officially launched InfinixAI under its brand. On October 10th, Transsion Holdings announced that its brand Infinix has officially launched InfinixAI. InfinixAI is designed with personalized AI as its core concept, with the virtual assistant Folax at its core, integrating Infinix's proprietary models with cutting-edge external models, supporting text, voice, image, and other multimodal interactions to help users enhance productivity, creativity, and exploration capabilities
6) Honor: On October 23rd, MagicOS 9.0 was released, and AIAgent is expected to be first launched with the new Magic7 phone. On September 6th, Honor unveiled the industry's first open ecosystem intelligent entity AIAgent at the 2024 IFA Berlin Consumer Electronics Show in Germany, and announced that the next generation flagship product Magic7 series will be the first to feature the Honor AIAgent intelligent entity. On October 14th, Honor announced the official release of the MagicOS 9.0 system on the 23rd, and the Magic7 series flagship phone will be officially released on October 30th.
7) Apple: AppleIntelligence feature is expected to be added to iOS 18.1 on October 28th. Apple has previously released the AppleIntelligence smart suite, and is expected to officially launch this feature in the iOS 18.1 system on October 28th.
Overall: Mobile phone manufacturers are entering a period of intensive new product releases, with continuous hardware innovations expected to emerge.
With MediaTek and Qualcomm successively releasing flagship SoC chips, Android manufacturers are also set to release new phones intensively in Q4: OPPO is expected to release new phones such as K12Plus, FindX8, and OnePlus 13 in October; vivo is expected to launch the X200 flagship on October 14th; iQOO13 is expected to be released by the end of October; Honor has confirmed the release of the X60 series phones on October 16th, and is expected to release the Magic7 series flagship phones in late October; Xiaomi is expected to release the Xiaomi 15 series with the flagship Qualcomm 8Gen4 SoC by the end of October; based on past new product release times, the Huawei Mate70 is expected to be released in November, featuring the latest self-developed Kirin SoC and HarmonyOS NEXT system.
Debon Securities believes that based on the new product release previews from various manufacturers, in addition to SoC and AI functions, most new phones also have significant upgrades in hardware configurations such as communication, optical imaging, display panels, fingerprint recognition, battery, and fast charging compared to previous years. For example, OnePlus 13 announced that it will use the second-generation Oriental screen developed in collaboration with BOE. In addition, 5G, satellite communication, under-screen ultrasonic fingerprint, and other technologies are also expected to be applied to more Android flagship models this year.
Risk Warning: Risks include macroeconomic performance falling below expectations; downstream market demand falling below expectations; upstream raw material price fluctuations exceeding expectations; and foldable screen shipment volume falling below expectations

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Debang Securities released a research report stating that entering Q4, the consumer electronics sector is entering the traditional peak season, with expectations of intensive releases of flagship new products from Android phone brands such as Xiaomi, Honor, OPPO, vivo, etc. The latest SoC releases from MediaTek and Qualcomm will significantly enhance phone performance, strengthen user willingness to upgrade, combined with Double 11 promotions, Q4 Android phone shipments are expected to rebound. The Dimensity 9400 chip has improvements in CPU, NPU, and GPU performance, helping devices achieve longer battery life

- Debon Securities reports that Q4 will see a surge in consumer electronics, with major Android brands launching flagship smartphones.  
- The release of new SoC chips from MediaTek and Qualcomm is expected to enhance AI capabilities and drive user upgrade intentions, especially during the Double Eleven sales event.  
- Risks include potential macroeconomic downturns and fluctuations in raw material prices, which could impact market demand and the performance of foldable devices.

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