Meta restarts facial recognition technology to combat "celebrity bait" scams
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Meta announces the restart of facial recognition technology to combat the "celebrity bait" scam. The company will recruit about 50,000 public figures for testing, automatically comparing their personal profile photos with images in suspected fraudulent advertisements. If a match is found and identified as a scam, Meta will block these ads. The testing is scheduled to be launched globally in December, excluding certain regions without regulatory approval
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