Understanding the Market | Meituan-W rises nearly 5% again Meituan Food Delivery adjusts traffic tilt policy to encourage healthy competition in catering sector

Meituan-W rose nearly 5% again, as of the time of publication, it rose by 4.71% to HKD 193.5, with a turnover of HKD 21.22 billion. On the news front, on October 17, Meituan Delivery announced externally that it would adjust its marketing tools from three major directions to help catering businesses reduce marketing costs, encourage healthy competition in the catering industry, and oppose marketing exhaustion. Huatai Securities previously pointed out that multiple meetings released policy benefits, boosting market confidence and also expected to gradually guide consumer spending to recover. Meituan, as a leader in life services, may demonstrate stronger growth resilience, with improvements in in-store competition in the short term and the company's own operational efficiency, boosting performance resilience. In addition, on September 9, Meituan Keeta began trial operation in Al-Kharj, Middle East; on October 9, it was launched in Riyadh, the capital of Saudi Arabia, with a 50% discount on the first order. Currently, investors' main focus is on: the expansion of Meituan's Keeta in the Middle East, the growth/prospects of Meituan's food delivery orders/average order value, store competition, Meituan InstaMart expansion, etc., with food delivery, store operations, and other businesses maintaining strong and stable performance