<div id="readability-page-1">Get ready everyone, we are officially entering the meat of this quarter's earnings season. Alphabet (GOOG 1.50%) -- parent company of Google and YouTube -- is set to report earnings after the closing bell on Oct. 29. The company is in a complicated position at the moment. On the one hand, profits have never been higher. On the other hand, it is in the throes of multiple monopoly lawsuits and is seeing an onslaught of competition from artificial intelligence (AI) start-ups. Alphabet stock has fallen 14.6% from highs set just a few months ago. Should you take the opportunity to buy the dip on the stock before Q3 earnings are released? <h2>Google Search market share</h2> For years, investors and start-ups thought it was impossible to compete with Google Search. The company had a virtual monopoly in search engines (greater than 90% market share) and an immense war chest to push out any small competitors. That all changed when OpenAI released ChatGPT. Fueled by an investment from Microsoft (Google Search's biggest competitor), ChatGPT quickly grew to over 100 million users with its advanced language model and search features. In the wake of this growth, dozens of other start-ups have been formed to try and tackle the search monopoly. So far, Google has been able to retain its market share fairly well, with an estimated 90% share across all platforms. However, it is losing a bit of ground on desktops, where Microsoft has an operating system advantage and is pushing the Bing/ChatGPT search engine onto users. Google's market share is estimated to have fallen to under 80% on desktops, although this segment is getting less important every year. Google is also facing charges from the Department of Justice (DOJ) in the United States, which wants to break its monopoly. It is hoping -- depending on if the lawsuits hold up in court -- to stop its distribution payments to companies like Apple, using its data to build a monopoly, and create competition in search-based text advertising. Stopping payments to Apple is straightforward, but it is unclear how the DOJ will enact these other remedies. Even with all these news headlines and worries about competition, Alphabet's overall revenue and profits keep soaring, mostly driven by Google Search. Last quarter, Google Search revenue grew to $48.5 billion compared to $42.7 billion in the same period a year prior. If the competition is coming for Google, it hasn't shown up in the financials yet. <h2>Watch the Google Cloud division closely</h2> The fastest-growing division for Alphabet is Google Cloud. The cloud infrastructure provider is benefiting greatly from the booming demand for AI products, which require tons of spending on the cloud. Segment revenue grew 29% year over year last quarter to $10.3 billion. That is an annualized run rate of over $40 billion. Just a few years ago in 2020, Google Cloud quarterly revenue was only $3 billion. As the division scales, it is getting much more profitable as well. Google Cloud operating income was over $1 billion last quarter. With the general tailwind from the transition to cloud computing still at its back, Google Cloud can easily grow to $100 billion in annual revenue within the next five years. If profit margins can expand to 20%, that is $20 billion in future annual earnings from this once-tiny division within the Alphabet empire. <img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/769c69830bc7d9f71851894c90c76a48.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="720" height="441" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/769c69830bc7d9f71851894c90c76a48.png"/> GOOG PE Ratio data by YCharts <h2>Should you buy the stock?</h2> The headlines for Alphabet look scary. The stock has reacted to these headlines, with shares down around 15% from highs put in earlier in 2024. However, if we look at the company's underlying financial performance, it is still performing at a high level. Google Search and Google Cloud keep putting up strong growth figures, and we haven't even talked about YouTube or Waymo. The company currently has an operating margin of around 30%, which should expand as Google Cloud continues to scale up. Management keeps buying back stock and reducing shares outstanding, which will help earnings per share (EPS) grow over the long term. After the drawdown, Alphabet stock now trades at a price-to-earnings ratio (P/E) of 23.5. This is well below the S&amp;P 500 of 30. Alphabet can grow EPS at a faster rate than the index. When put in this perspective, the stock looks like an easy buy before Q3 earnings on Oct. 29. </div>

GOOG

GOOGL

Alphabet (GOOG) is set to report Q3 earnings on Oct. 29 amid rising competition and ongoing monopoly lawsuits. Despite a 14.6% stock decline, the company shows strong financial performance, with Google Search revenue at $39.5 billion and Google Cloud growing 29% year-over-year. The stock trades at a P/E ratio of 23.5, below the S&P 500's 30, suggesting potential for growth. Analysts recommend considering buying the stock before earnings, given its solid fundamentals and management's stock buyback strategy.

- Alphabet (GOOG) is set to report Q3 earnings on Oct. 29, amid high profits but facing multiple monopoly lawsuits and competition from AI start-ups.  
- Despite a 14.6% drop in stock price, Google Search retains a 90% market share, although it is losing ground on desktops to Microsoft’s Bing/ChatGPT.  
- The Google Cloud division is rapidly growing, with a 29% revenue increase, and overall financial performance remains strong, suggesting that Alphabet stock may be a good buy before earnings are released.

Should You Buy Alphabet Stock Before Oct. 29?