On October 29th, Xiaomi held a launch event for the Xiaomi 15 series and Xiaomi Surge OS 2 in Beijing. Lei Jun, the founder, chairman, and CEO of Xiaomi Group, announced the good news that the Xiaomi prototype car achieved a lap time of 6 minutes 46.874 seconds at the Nürburgring, topping the list of &#34;fastest four-door cars at the Nürburgring globally.&#34; He also led the release of the Xiaomi 15 series smartphones, Xiaomi Surge OS 2, Xiaomi SU7 Ultra production version, as well as the Xiaomi Pad 7 series, Xiaomi Mi Band 9Pro, and other new products under the &#34;People-Car-Home Full Ecology.&#34;
Lei Jun stated that in the past 5 years, Xiaomi has undergone revolutionary changes and today marks a new starting point.
Among them, the Xiaomi 15 series is the most advanced, smoothest, and exquisite flagship smartphone in Xiaomi's history; Xiaomi Surge OS 2 has undergone a leap in experience renewal, leading Xiaomi into the &#34;AI Full Ecology&#34; era; the Xiaomi SU7 Ultra production version is the fastest four-door production car that can be driven on the street and the track; the full range of Xiaomi's &#34;Car-Home Full Ecology&#34; has seen an explosion of innovation, especially in smart home appliances.
It is understood that the Xiaomi SU7 Ultra has started pre-sale today and will be officially launched in March 2025. The pre-sale price of Xiaomi SU7 Ultra is 814,900 yuan, with pre-orders starting at 10:00 pm on October 29th, with an intention deposit of 10,000 yuan for priority delivery.
&#34;People-Car-Home Full Ecology&#34; is progressing strongly together
Under the guidance of the &#34;People-Car-Home Full Ecology&#34; strategy, Xiaomi entered the fast lane of growth in 2024, with businesses such as smartphones, cars, and smart home appliances advancing together, taking hardcore technological innovation to a new level from surpassing to leading.
In terms of smartphones, the Xiaomi 15 series released this time has surpassed the iPhone across the board: the Xiaomi 15 competes with the iPhone 16 Pro and is the most perfect small flagship to date; the Xiaomi 15Pro competes with the iPhone 16 Pro Max and is the pinnacle of Xiaomi's innovative technology. Behind these achievements are a series of industry-leading technological innovations.
For example, Xiaomi has explored the 6.36-inch golden size over three generations, which has become the industry standard for small sizes. The Xiaomi 15 adopts a four-curved frame design, adheres to a 50:50 balance weight, and creates a unique golden touch; the entire series uses Xiaomi's new M9 luminescent material, with a unique dual-layer microcavity luminescent structure, reducing screen power consumption by 18% and increasing luminescent efficiency by 8.5%.
In addition, the Xiaomi 15 series is equipped with the Xiaomi Star Communication System, providing a stable and smooth connection experience in complex network environments. The entire series also supports long-distance &#34;offline communication&#34; function, providing stable and reliable communication capabilities in extreme environments, with a long-distance communication range of up to 3.5 kilometers in open environments
In terms of automobiles, the Xiaomi SU7 Ultra production version is a pinnacle performance technology sedan that combines peak performance, peak technology, and peak driving experience, and is also known as the &#34;fastest four-door production car on the planet&#34; that can be driven on the street or the track. The Xiaomi SU7 Ultra is equipped with the same power system as the prototype car, with a maximum horsepower of 1548 hp, 0-100km/h acceleration in just 1.98 seconds (excluding start-up time), and a design top speed of 350km/h, making it the world's first four-door production car in these aspects.
Behind the powerful performance is the support of strong hardcore technology. The Xiaomi SU7 Ultra is equipped with the Xiaomi Super Motor V8s, with a maximum speed of 27200rpm, independently developed and produced by Xiaomi, making it the highest-speed and most powerful production main drive motor currently available. Up to now, Xiaomi has applied for 242 patents in the field of electric drive and control, with 128 already granted.
Furthermore, the Xiaomi SU7 Ultra also features the peak chassis system tuned at the Nürburgring, providing better chassis control and higher handling limits. As a four-door &#34;race car&#34; that can legally hit the road, the Xiaomi SU7 Ultra is track-ready straight from the factory. Since June 11th this year, the Xiaomi SU7 Ultra has been undergoing real-world testing at the Nürburgring, accumulating over 6 weeks of tuning time and more than 3000km of mileage.
In terms of smart home appliances, in recent years, Xiaomi has increased its investment in core technologies for major home appliances, bringing a wealth of industry-leading product and technological innovations.
For example, the Mijia Washing Machine Dual Zone Wash &amp; Dry is a newly designed washing machine product that, while maintaining the height and size of a 10kg washing machine, has added a special inner tube for underwear, effectively solving the problem of sorting and caring for clothes in household laundry.
The Mijia Air Conditioner Pro not only leads the industry in form innovation but also is compatible with Xiaomi's PatchWall OS2. It not only allows for smart control of the air conditioner through the mobile app, voice commands, and other smart devices like air purifiers, humidifiers, and thermometers but also supports proactive intelligence, such as automatically adjusting the air conditioner during exercise or pre-cooling before arriving home.
Xiaomi Group President Lu Weibing stated that in the &#34;People-Car-Home Full Ecosystem&#34; strategy, &#34;Home&#34; is a strategic key area, a pillar, and a breakthrough point. The traditional home appliance sector has been stagnant for too long, and it's time to bring some new excitement to everyone.
From &#34;People-Car-Home Full Ecosystem&#34; to &#34;AI Full Ecosystem,&#34; taking a solid step forward
In October 2023, Xiaomi Group upgraded its strategy to the &#34;People-Car-Home Full Ecosystem&#34; and released the unified operating system PatchWall OS1 for multiple devices, completing the important infrastructure for connecting the &#34;Car-Home Full Ecosystem.&#34; Based on the powerful architecture of PatchWall OS1, the AI-empowered Xiaomi PatchWall OS 2 is Xiaomi's first step towards AIOS and a new starting point for Xiaomi's &#34;AI Full Ecosystem.&#34; As of now, Xiaomi's cross-device intelligent connection technology through PatchWall OS has connected over 1 billion devices worldwide
Xiaomi launches Penglai OS 2, creating a &#34;people-vehicle-home full ecosystem&#34; operating system centered around people and fully empowered by AI, bringing three core technological innovations - HyperCore, HyperConnect, HyperAI, to provide a leapfrog experience renewal for global users in basic experience, cross-device intelligence, and AI experience.
The first keyword of Xiaomi Penglai OS 2 is powerful. Xiaomi Penglai OS 2 has built the system kernel Xiaomi HyperCore, which is Xiaomi's self-developed underlying kernel technology platform, covering four main categories of performance, graphics, network, and security technologies. Thanks to the strong performance of Xiaomi HyperCore, Xiaomi Penglai OS 2 has undergone a new transformation in basic experience, achieving two significant experience enhancements of &#34;fast touch&#34; and &#34;fresh look&#34;, including Xiaomi smartphones, tablets, smartwatches, and IoT full ecosystem products, all of which can achieve the same powerful and smooth experience.
The second keyword of Xiaomi Penglai OS 2 is user-friendly. Xiaomi HyperConnect on Xiaomi Penglai OS 2 achieves seamless integration among all ecosystem devices, supporting cross-device calling capabilities. For example, you can drag mobile apps to tablets or computers for use, and even add mobile apps to tablet desktops with one click to enjoy a native tablet app-like experience. When live streaming on a tablet, you can also use the camera capabilities of the phone across devices to seamlessly integrate the capabilities of two cameras for dual-angle simultaneous live streaming. In addition, Apple users can install &#34;Xiaomi Interconnected Services&#34; to enable file transfer between Xiaomi phones and iPhones, iPads, and Macs, allowing for quick sharing of photos and files.
The third keyword of Xiaomi Penglai OS 2 is a dynamic system. In addition to AI-based features such as movie-like lock screens, AI writing, AI music recognition, AI subtitles, etc., Xiaomi Penglai OS 2 has also created a truly usable full ecosystem AI intelligent assistant - Super Xiaoai. It can simplify complex operations for users facing a large number of devices using multimodal capabilities, bridging the perception-understanding-execution full chain of operations to effectively solve the high-frequency &#34;small&#34; problems that users encounter in their lives when using smart devices.
Super Xiaoai can remember, find, fill, and help users with various trivial operations. For example, jot down flight information, meeting invitations, and directly generate them in the calendar; quickly find a frame from thousands of videos, such as &#34;video of a dog playing on the lawn&#34;; initiate navigation with a command to recognize an address on the current screen; and combine Xiaomi's full ecosystem devices to execute commands like &#34;turn off lights, air conditioning, and sweep the floor every time you go out.&#34;
It is worth mentioning that Xiaomi has domestically debuted the highest level of data protection technology - &#34;end-to-end encryption,&#34; covering 13 categories of cloud-synced user data, securely storing security keys on the client side, even if the server side is breached, data will not be leaked. HyperAI encrypts sensitive data on the hardware side, allowing users to manage and clear memory data stored in Super Xiaoai at any time
Entering a &#34;New Starting Point&#34; as a Globally Advanced Hardcore Technology Company, Xiaomi
In 2024, Xiaomi's performance continued to grow rapidly, with a year-on-year increase of 27% in the first quarter and 32% in the second quarter, maintaining strong growth against the trend and evolving into a globally advanced hardcore technology company. According to Interbrand's &#34;2024 Best Global Brands Top100&#34; list, Xiaomi ranked 87th, becoming one of the only two Chinese brands to make it to the top 100.
In the core mobile phone business, according to Canalys data, as of the second quarter of 2024, Xiaomi's smartphones ranked top three in shipments in 58 countries and regions globally, and top five in 70 countries and regions. By the third quarter of 2024, Xiaomi's smartphone shipments had remained in the global top three for 17 consecutive quarters, further widening the gap with the fourth place.
In the automotive business, Xiaomi's SU7 was released and delivered immediately. In July 2024, Xiaomi SU7's sales exceeded Tesla Model 3, becoming the best-selling pure electric sedan above 200,000 units. In October 2024, Xiaomi SU7 achieved a monthly delivery of over 20,000 units, breaking the record in the industry by reaching this milestone in just seven months from the first delivery to exceeding 20,000 units in a single month. The annual delivery target of 100,000 vehicles will also be achieved ahead of schedule in November. Among the new owners of Xiaomi SU7, over 50% are former luxury car owners, over 40% are female users, and over half are Apple users.
Xiaomi's smart home appliances also experienced explosive growth. Xiaomi's smart door lock has been the top online seller in China for three consecutive years, Xiaomi's Wi-Fi 7 router is the top online seller in China, and Xiaomi's Mini LED TV series led online sales in China from January to August. Xiaomi's air conditioner sales rank fourth in China.
Behind Xiaomi's series of &#34;New Starting Points&#34; is its consistent focus on technology, continuously deepening core technologies in areas such as AI, OS, and chips.
In 2024, Xiaomi is expected to invest over 24 billion in research and development, with a projected increase to 30 billion in 2025.
Xiaomi Group's technological research and development cover 12 major technology fields, including 5G mobile communication, big data, cloud computing, and artificial intelligence, involving 99 sub-technologies. As of June 30, 2024, Xiaomi has obtained over 40,000 patent authorizations globally, with over 32,000 patents under review worldwide. Taking 5G essential patents as an example, Xiaomi has entered the global top ten for two consecutive years, ranking eighth globally and third in China this year.
Lei Jun stated, &#34;Xiaomi has been in business for 14 years, always with a heart of awe, always with a passion for continuous progress and self-transcendence, step by step learning, step by step growing, and step by step surpassing. Xiaomi, standing at a new starting point, is about to celebrate its 15th anniversary of entrepreneurship. I believe that Xiaomi will shine even brighter in the next five years!&#34;

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Xiaomi Group founder Lei Jun announced at a press conference on October 29 that the Xiaomi car prototype set a lap time of 6 minutes, 46 seconds, and 874 milliseconds at the Nurburgring track, becoming the fastest four-door car in the world. At the same time, Xiaomi also unveiled new products such as the Xiaomi 15 series smartphones and Xiaomi Surge OS 2, marking Xiaomi's comprehensive innovation and development in the fields of smartphones, cars, and technology home appliances. The Xiaomi SU7 Ultra is now available for pre-sale, expected to be launched in March 2025 with a pre-sale price of 814,900 yuan

- On October 29, Xiaomi held a launch event in Beijing, announcing the Xiaomi 15 series and the Xiaomi SU7 Ultra, which set a record for the fastest four-door car at Nürburgring.  
- The Xiaomi 15 series is touted as the most advanced flagship phone, while the Xiaomi SU7 Ultra features a powerful motor and advanced technology, aiming to lead in both automotive and smart home sectors.  
- Xiaomi's strategic focus on an integrated "human-vehicle-home ecosystem" is expected to drive growth, with significant advancements in AI and technology, positioning the company for continued success.

China Finance Online

XIAOMI-WR

Xiaomi Corporation

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Lei Jun announced Xiaomi's performance at the Nurburgring: 6 minutes 46 seconds 874 milliseconds! Topping the "Nurburgring Global Fastest Four-Door Car"