Counterpoint: Apple's iPhone sales in China during Double Eleven period declined by double-digit percentage

Market research firm Counterpoint Research released a report stating that during this year's Double Eleven shopping festival, Apple's iPhone sales in China fell by double-digit percentages year-on-year due to pressure from "an unusually high number" of competitors. Counterpoint pointed out that the main reason for the decline in Apple phone sales was that several smartphone manufacturers launched new phones just before Double Eleven. Counterpoint stated, "Double Eleven is one of China's largest annual shopping festivals. To seize this opportunity, major Chinese smartphone manufacturers, except for Huawei, have launched their latest flagship models before the shopping festival." The performance of Apple's phone sales during Double Eleven highlights the increasingly fierce competition the company faces in China, the world's largest smartphone market, especially the challenges posed by Huawei. In response, Apple has launched multiple discount campaigns to boost phone sales