On November 23rd, the LI NING brand held a themed pop-up event titled &#34;Super Bouncing Light&#34; at Century Plaza on East Nanjing Road in Shanghai, officially launching its latest shoe midsole technology—Super Bouncing (bèng), along with six new basketball and running products featuring this technology.
This Super Bouncing pop-up event combined creative visual presentations, technology sharing sessions, and immersive interactive experiences, vividly conveying the extraordinary performance and experience of Super Bouncing technology through diverse sensory forms. The pop-up space was creatively centered around a giant &#34;Super Bouncing Ball,&#34; creating a visually impactful experience that showcased the unique technological elements and creative concepts of the LI NING brand, while comprehensively displaying the journey of four breakthroughs in application over the past six years since the introduction of Bouncing technology in 2019, which has evolved into a Bouncing technology platform composed of Bouncing, Super Bouncing, Bouncing Silk, and Extreme Bouncing Silk.

LI NING brand launches the latest shoe midsole technology—Super Bouncing technology in Shanghai
Executives from LI NING Group attended the event, along with athletes from the Chinese diving team including Quan Hongchan, Cao Yuan, Lian Junjie, and Wang Zongyuan, Chinese track and field athletes Xia Yuyu and Wang Wenjie, CBA Beijing Enterprises basketball team player Chen Guohao, CBA player and coach Xin Zhilei, former CBA Liaoning team professional player He Tianju, and several sports enthusiasts, who participated in interactive experiences wearing the latest products featuring Super Bouncing technology, experiencing the light and bouncy charm of LI NING's Super Bouncing technology and feeling the brand's continuous advancement in technological innovation application.
<img src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422892151795.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="image.png" original-src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422892151795.png"/>
Top athletes and sports enthusiasts experience Super Bouncing technology and new products on-site
<h2>Super Bouncing Technology: Lighter and Bouncier, Ultimate Bounce-to-Weight Ratio</h2>
Currently, there is a strong demand for lightweight products in the sports market. The LI NING brand has innovated from two dimensions: materials and processes, launching the new midsole technology—Super Bouncing. At the same time, it has creatively proposed the concept of &#34;Bounce-to-Weight Ratio,&#34; which is the ratio of energy return rate to density. As an indicator that can simultaneously measure the rebound and lightweight characteristics of midsole materials, the &#34;Bounce-to-Weight Ratio&#34; value helps athletes quickly understand the core technical performance of the midsole materials in sports shoes.
Through dual innovation in material and process preparation technology, the energy return rate of Super Bouncing material reaches 89%, effectively reducing energy loss during running and jumping activities; at the same time, the material density is as low as 0.07g/cm3, resulting in a Bounce-to-Weight Ratio of 1271.42, setting a peak performance for supercritical foaming materials.
Meanwhile, Super Bouncing also exhibits good dynamic durability: after 40,000 dynamic compression tests (equivalent to the intensity of two marathons or over ten basketball games), the deformation after 24 hours is only 0.74% (compared to approximately 20% deformation for traditional EVA materials);
Super Bounce also features a faster response speed, and when the response speed matches the movement frequency, a stronger sense of support can be felt during the movement.
<img src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422683243972.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="image.png" original-src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422683243972.png"/>
The all-new Super Bounce technology aims to create a &#34;lightweight and bouncy ceiling&#34; for midsole materials.
In addition, through targeted performance tuning, the performance of Super Bounce can meet the competitive needs of different professional sports scenarios. The six new products launched at this event equipped with Super Bounce technology include: Feidian 5 ULTRA, Feidian 5 ELITE, Feidian 5 CHALLENGER, as well as Basketball ULTRALIGHT 2025, Fanwu Youji 1 SUPER, and Fanwu Zhuiqie 1 SUPER, aimed at providing professional athletes and sports enthusiasts with a better product experience and sports performance.
<img src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422948261861.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="image.png" original-src="https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20241124/1732422948261861.png"/>
Six new products equipped with Super Bounce technology
<h2>From Bounce to Bounce Technology Platform, LI NING's Innovative Application Strength Advances</h2>
The pop-up space uses the &#34;Bounce Technology Platform Development History&#34; as a starting point to showcase the evolutionary path of LI NING's Bounce Technology Platform's continuous breakthroughs. In 2019, LI NING's Bounce Technology was first introduced, leading the innovation of midsole technology in domestic sports brands; in 2022, LI NING expanded the application range of Bounce Technology materials to the shoe upper, launching Bounce Silk Technology that integrates lightweight, resilience, and breathability, achieving the integration of Bounce Technology applications in the upper and sole; in 2024, Bounce Silk Technology evolved again, incorporating high-performance fibers to create extreme Bounce Silk Technology with characteristics of &#34;cut resistance, high strength, and ultra-wear resistance,&#34; further enriching the connotation of the Bounce Technology Platform.
With the launch of Super Bounce Technology, the Bounce Technology Platform has completed four application breakthroughs in just six years, achieving a transformation from &#34;single technology&#34; to &#34;four major technologies&#34; operating in parallel, showcasing LI NING's extreme exploration of materials and processes and its strong application capabilities.
Platformization is an important feature of LI NING's technological innovation and development. The evolution of the Bounce Technology Platform is a representative achievement, and it is thanks to solid technological innovation accumulation that the LI NING brand can further expand the application boundaries of sports technology, enhance category expansion capabilities, product matrix capabilities, and product series iteration capabilities.

The Li Ning technology platform has achieved four technological application breakthroughs in just six years.
The Li Ning brand possesses a unique athlete gene, always prioritizing the understanding of sports needs and the pursuit of sports performance. In recent years, with the accumulation of sports science research, the Li Ning technology platform has responded to the demands of the professional sports field by combining technological research and sports science research, continuously breaking through and innovating, which also reflects the brand's philosophy.
<h2>Transitioning from passive research and development to proactive research and development, leading breakthroughs in Chinese domestic sports shoe technology</h2>
Since the launch of the Li Ning technology platform in 2019, the research and development of midsole technology for domestic sports brands has raised higher requirements for the flexibility of the R&amp;D supply chain and partners, as well as responsiveness and coordination to demand. To break through the bottlenecks in raw materials and equipment processes, the Li Ning brand has collaborated with partners to conduct targeted research and development of materials and equipment from the source, achieving a transition from &#34;passive R&amp;D&#34; to &#34;proactive R&amp;D.&#34; Over the years, the Li Ning brand has not only continuously made breakthroughs in technological innovation and application but has also collaborated with upstream and downstream partners to jointly promote the development of China's supercritical foaming technology, maintaining a world-leading level and driving high-quality development of the sports goods industry through technological innovation.
From the introduction of the Li Ning technology, to the Li Ning silk, extreme Li Ning silk, and then to the ultra Li Ning, the Li Ning technology platform continues to advance. Each application breakthrough is a reflection of the brand spirit of &#34;daring to imagine, relentless pursuit, achieving breakthroughs, and creating your own brilliance.&#34; As a witness, participant, and promoter of technological innovation in domestic sports brands, the Li Ning brand will continue to bring better product experiences and sports experiences through technological innovation, calling on more people to participate in sports, continuously break through themselves, and let &#34;everything is possible.&#34;

82331

02331

LI NING brand launched its new midsole technology - Super Bounce on November 23 in Shanghai, introducing six models of basketball and running shoes equipped with this technology. The event combined creative visuals, technology sharing, and interactive experiences to showcase the outstanding performance of Super Bounce technology. The energy return rate of Super Bounce material reaches 89%, with a density as low as 0.07g/cm3, and a bounce-to-weight ratio of 1271.42, marking LI NING's innovative breakthrough in the lightweight and elasticity of sports shoes

LI NING launches brand new Super Light technology, empowering professional sports with technological innovation