NIO's Li Bin: The industry's most brutal phase has arrived, and there can be no shortcomings nor is a quick victory possible

On November 25th, Jin10 Data reported that on November 25th, NIO founder Li Bin stated in an internal letter for the tenth anniversary that the qualification round of the smart electric vehicle industry has entered its most intense and brutal phase, and only a few outstanding companies will survive in two to three years. He emphasized, "What we are facing next is competition at a higher dimension; we cannot have any shortcomings, nor can we expect to win quickly." Li Bin also proposed a new requirement to the team: "Maintain our original intention and focus on action." Finally, Li Bin set clear goals for the team, stating that the next two years are crucial, and it is essential to continuously launch competitive new products, continuously improve operational efficiency, double sales next year, and achieve company profitability by 2026, which is a task that must not be overlooked