To address regulations, Google proposes new adjustments to European search results
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Google proposed to adjust its search results in Europe to address regulatory pressure and complaints from competitors. Previously, adjustments by Alphabet led to a decline in traffic for some smaller competitor websites, and EU antitrust authorities are considering filing a lawsuit against it. Under the Digital Markets Act, Google is prohibited from favoring its own products. The new proposal includes introducing new ad units and formats to allow users to choose between comparison websites and suppliers, while planning to remove maps that display hotel locations. Google stated that the adjustments aim to balance the needs of all parties
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