IDC: The smartphone market will see a significant rebound in 2024, while Apple's growth is lackluster
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According to IDC's research, the global smartphone market is expected to rebound strongly in 2024, with shipments projected to grow by 6.2% to reach 1.24 billion units. However, Apple's sales have seen almost no growth, increasing by only 0.4%. Android competitors are performing stronger in China and emerging markets, and Apple remains the profit leader, with an average selling price exceeding $1,000. Despite generative AI being a hot topic, it has not yet significantly driven demand. Market growth is expected to remain in the single digits in the coming years
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