According to the Zhitong Finance APP, a new report from GroupM, a leading global media investment group, predicts that global advertising revenue will grow by 9.5% this year to $1.04 trillion, surpassing the $1 trillion milestone for the first time. Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, announced the results at the UBS Global Media and Communications Conference in New York on Monday, stating that it is primarily driven by online advertising from websites including Google (GOOGL.US), Meta (META.US), and Amazon (AMZN.US).
She noted, &#34;Google, Meta, and Amazon currently account for 41% of total global advertising revenue.&#34;
The expectations for 2024 do not include the surge in U.S. political advertising due to this year's presidential election. GroupM forecasts that the entire industry will grow by 7.7% in 2025.
Vincent Letang, Executive Vice President of Global Marketing Intelligence at Magna, told attendees that events like the Paris Olympics will help boost sales. Letang stated, &#34;If we exclude the post-pandemic rebound year of 2021, this is the strongest growth in 25 years.&#34;
Omnicom Group announced on Monday that it will acquire Magna's parent company, Interpublic Group of Cos.
Letang mentioned that the emergence of ad-supported streaming services like Netflix (NFLX.US) and Peacock from Comcast Corp. is &#34;good news&#34; for the advertising industry.
Letang stated that Comcast has achieved &#34;great results&#34; with Olympic programming aired on broadcast television, cable, and the Peacock channel, prompting Magna to raise its forecast for the 2028 Los Angeles Summer Olympics.
He said, &#34;People's tolerance for advertising is not obvious, because after all, many people haven't seen much advertising for years due to the shift to streaming.&#34; &#34;And now, as people use more streaming apps, the bills start to accumulate, and viewers can save some costs by watching a few ads.&#34;

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Global advertising revenue is expected to grow by 9.5%, surpassing USD 1 trillion for the first time, reaching USD 1.04 trillion. The three giants, Google, Meta, and Amazon, account for 41% of the market share. The industry is expected to grow by 7.7% in 2025. In addition, events such as the Paris Olympics will further boost sales. Comcast performed well in the Olympic programming, enhancing the advertising forecast for the 2028 Los Angeles Summer Olympics

- GroupM's new report forecasts a 9.5% increase in global advertising revenue this year, reaching $1.04 trillion, driven primarily by online ads from companies like Google, Meta, and Amazon.  
- The report, presented by Kate Scott-Dawkins at the UBS Global Media and Communications Conference, notes that these companies account for 41% of total global ad revenue.  
- Looking ahead, GroupM anticipates a 7.7% growth in 2025, with events like the Paris Olympics expected to boost sales, while the impact of the U.S. presidential election on political advertising is not included in the 2024 forecast.

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UBS Group AG

Global advertising sales will exceed $1 trillion for the first time in 2024! Google, Meta, and Amazon account for 40% of the market share