Guangdong toys bid farewell to the OEM model and seek new paths for going overseas

As the world's largest toy producer and exporter, our country has long maintained a leading position in the global toy market. Data shows that in the first half of 2024, our country achieved a toy export value of USD 18.027 billion. Recently, reporters visited Guangdong, an important toy production base in our country, and learned that many toy companies are increasing product appeal and improving product quality by incorporating national trend elements and using environmentally friendly materials, transforming from simple OEM production to continuously launching their own brands, and accelerating the consolidation of core competitiveness in overseas markets