Due to weak demand, Cybertruck's fourth-quarter sales can be described as dismal.
On January 2nd, Eastern Time Thursday, Tesla announced the vehicle delivery data for the full year and fourth quarter of 2024. The data shows that Tesla delivered approximately 459,000 vehicles in the fourth quarter, below analysts' expectations of 505,000, with the delivery volume of &#34;other models&#34; being 23,640 units.
Tesla has always kept specific sales data for each model private. According to calculations by media outlet Electrek, excluding the sales of Model S and Model X from &#34;other models,&#34; the delivery volume of Cybertruck in the fourth quarter may only be 9,000 to 12,000 units.
Additionally, technology media The Verge estimates that the annual sales of Cybertruck may range between 35,000 to 50,000 units, far less than the previously disclosed official figure of &#34;over 1 million&#34; in reservations.
Based on current market performance, the outlook for Cybertruck may be quite grim.
At Tesla's recent annual shareholder meeting, Musk mentioned that the annual production of Cybertruck could be between 250,000 to 500,000 units, and he also stated in 2023 that Cybertruck would become &#34;an important cash flow contributor&#34; within 18 months.
<h2>Weak Momentum, Is Cybertruck's Demand Facing Exhaustion?</h2>
In the second and third quarters of this year, Cybertruck consistently topped the list of best-selling electric trucks in the U.S., but this momentum has begun to weaken over time.
Electrek's analysis indicates that this quarter, Tesla has introduced discounts and incentives for purchasing Cybertruck, and official data also shows that inventory has not been depleted, meaning that the sluggish sales of Cybertruck are unrelated to production capacity. One major reason for the delivery volume falling short of expectations may be that the mass production version of Cybertruck is more expensive and has a shorter range than the initial version, leading to a slowdown in market demand.
Currently, the leasing starting price for Cybertruck is about $900 per month, and if one wants to purchase the all-wheel-drive base model Cyberbeast, it is expected to cost at least $90,000.
Moreover, according to information from the National Highway Traffic Safety Administration (NHTSA), since its first delivery in November 2023, Cybertruck has been recalled up to seven times due to frequent malfunctions and accidents.
Previously, a user on the Reddit forum mentioned that a large number of Cybertrucks were piled up in used car parking lots nearby.
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Moreover, the market price of used Cybertrucks continues to decline. Data from CarGurus shows that the average price of used Cybertrucks on December 30 was $104,300, down $3,500 from $107,800 the previous month.
However, there are still optimistic views that, considering the Cybertruck model is still in its early stages, there may still be room for development in the future.
This view anticipates that Tesla's significant reduction of the Cybertruck deposit from the initial $1,000 to $100 may stimulate some potential demand

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According to media estimates, the delivery volume of the Cybertruck in the fourth quarter may only be between 9,000 and 12,000 units, with annual sales in the range of 35,000 to 50,000 units, far less than the previously disclosed official figure of "over 1 million" reservations. Analysts suggest that the mass production version of the Cybertruck is more expensive and has a shorter range than the initial version, which may be a significant reason for the lower-than-expected delivery volume

- Tesla's fourth-quarter sales of the Cybertruck were disappointing, with estimates suggesting deliveries between 9,000 and 12,000 units, far below the anticipated figures.  
- The overall vehicle deliveries for Tesla in Q4 were approximately 459,000, missing analyst expectations, and the Cybertruck's annual sales are projected to be between 35,000 and 50,000 units, significantly lower than the previously stated 1 million reservations.  
- Factors contributing to the low demand include higher prices for the production model, reduced range, and multiple recalls since its launch, although some optimism remains regarding potential future demand.

Disappointing sales! The Cybertruck is not as good as advertised?