EXCLUSIVE-Blackstone mulls $4 billion-plus sale of Liftoff, sources say
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Blackstone is considering a sale of Liftoff, a mobile app marketing provider, potentially valuing it at over $4 billion. The company is collaborating with Goldman Sachs and Jefferies to explore options, including an IPO. Liftoff, which generates about $650 million in annual revenue, aims for a valuation exceeding 10 times its $350 million EBITDA. Blackstone previously acquired Vungle and invested in Liftoff, which serves clients like Amazon and PayPal. The discussions are in early stages, and no deal is guaranteed.
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