Recently, with a large influx of TikTok &#34;refugees&#34; into Xiaohongshu, many domestic internet companies have also seized the opportunity to play with memes in an attempt to attract this wave of traffic.
Ctrip called out: Say go, let’s go;
Ele.me directly translated its app name into English: Are you hungry?
Luckin Coffee had a similar approach: Want to drink coffee? Use this;
Meituan emphasized its discounts: Use this discount;
Alibaba posted a &#34;yin-yang&#34; message to Amazon: stating that it is a supplier for Amazon, and if you want to make money, look for Alibaba.
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With a large influx of TikTok users into Xiaohongshu, domestic internet companies such as Alibaba, Meituan, and Ele.me are all using English to attract traffic. Ele.me has translated its app name to "Are you hungry?", while Ctrip has shouted "Say go, let’s go". Luckin Coffee and Meituan have also launched corresponding English slogans, and Alibaba has subtly mocked Amazon, stating that it is a supplier source for them

- Recently, a surge of TikTok "refugees" has flocked to Xiaohongshu, prompting many domestic internet companies to capitalize on this influx.  
- Companies like Ctrip, Ele.me, Luckin Coffee, Meituan, and Alibaba have creatively engaged with this trend through catchy phrases and promotions.  
- These marketing strategies aim to attract new users by leveraging the popularity of TikTok and positioning themselves as appealing alternatives.

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After Xiaohongshu is filled with foreigners, Alibaba and Meituan are frantically using English to attract customers, Ele.me: Are you hungry?