Apple Q4 iPhone shipments in China drop 25% as Huawei closes in, Canalys data shows
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Apple's Q4 iPhone shipments in China fell 25% to 13.1 million units, maintaining a 17% market share amid strong competition from Huawei, which shipped 12.9 million units for a similar market share. Huawei's resurgence, aided by locally-made chipsets, has intensified competition. Apple has resorted to discounts, including a recent promotion offering up to 500 yuan off iPhone 16 models. Despite maintaining leadership, Apple faces increasing pressure from domestic brands, prompting enhancements in retail experiences and trade-in programs to retain users.
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