On January 17th, WeChat officially launched the gift-giving feature, introducing significant adjustments.
The latest iOS version of WeChat has opened an important entry point for the &#34;gift-giving&#34; feature—users can see the &#34;gift-giving&#34; option alongside core functions such as sending images, video calls, and sending red envelopes by clicking the &#34;+&#34; sign on the right side of the input box in the chat interface.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/9e53ac18-5152-4939-9b34-e9edea89dba9.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/9e53ac18-5152-4939-9b34-e9edea89dba9.jpeg"/> Image source: JianShi
This adjustment has pushed the &#34;Favorites&#34; function, originally located in that area, to the next page, highlighting the importance of the &#34;gift-giving&#34; feature.
According to industry experience, the &#34;gift-giving&#34; feature has the following characteristics:
<blockquote>
<ul>
<li>Users can initiate gift-giving directly in the friend chat window</li>
<li>Supports adding blessings and selecting gifts</li>
<li>Displays sent gifts and other friends' gift records, enhancing social interaction</li>
<li>Supports gift search, with a single item value limit of 10,000 yuan</li>
<li>Supports gift exchanges, increasing flexibility</li>
</ul>
</blockquote>
The adjustment of the &#34;gift-giving&#34; entry reflects WeChat's emphasis on social e-commerce: first, it seamlessly integrates the &#34;gift-giving&#34; feature into users' social scenarios, aligning with the positioning of &#34;atomized&#34; components; second, the new entry provides a new traffic channel for WeChat's small shops, which is expected to drive more user and merchant participation.
Some analysts predict that the &#34;gift-giving&#34; feature resonates with the future plans announced at this year's WeChat Open Class, and WeChat is expected to further integrate resources such as service accounts, mini-programs, and offline stores through this.
Currently, the industry generally believes that the timing of the &#34;gift-giving&#34; feature's launch coincides with the Spring Festival, which may bring about a social effect similar to WeChat red envelopes

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In the latest iOS version of WeChat, a "Send Gift" feature has been added to the "+" operation bar in the user chat window, alongside core functions such as sending images, video calls, and sending red envelopes, indicating that users can directly initiate gift-giving during chats

- On January 17, WeChat launched a new "Send Gifts" feature, marking a significant adjustment in its latest iOS version.  
- This feature allows users to send gifts directly in chat, add messages, view gift history, and has a single item value cap of 10,000 yuan, enhancing social interaction.  
- The adjustment reflects WeChat's focus on social e-commerce, integrating the feature into user interactions and potentially increasing traffic for WeChat stores, especially ahead of the Spring Festival.

WeChat has provided a super entrance for "gift giving"