From "Anti-Consumption" to "Self-Pleasing," Zhang Yingqiu from Nomura Orient: "Emotional Consumption" Holds New Opportunities
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Zhang Yingqiu stated that "emotional consumption" is a form of consumption that resonates with consumers, emphasizing "self-pleasure" and reflecting the importance young consumers place on self-worth. Among them, experiential consumption is more intuitive and is expected to become an important driving force in the consumer market by 2025
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