In Q4 2024, global smartphone shipments increased by 3% year-on-year
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In the fourth quarter of 2024, global smartphone shipments increased by 2.6% year-on-year, reaching 325.3 million units, marking five consecutive quarters of recovery. Global smartphone wholesale revenue was $120 billion, a year-on-year increase of 0.8%. The average selling price (ASP) of smartphones decreased by 1.7% year-on-year, standing at $369. Annual shipments grew by 5.7%, and revenue increased by 2.6%. The market recovery was mainly driven by emerging markets, but the Central and Eastern European region experienced a decline due to geopolitical tensions. Apple led with a 23% market share, followed by Samsung at 16%
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